5 Tips For Taking Your Innovation To The World From India.

  1. If the idea is truly disruptive, initial products can be sub-optimal in terms of breadth of features but 10X better than existing capabilities in the same dimension. So, pick a “small bite” of the final product / solution as the initial MVP — something that will immediately add value to your target customer. In this case, even basic persona-based traffic analysis can be a first step giving online managers a viewpoint on whether their traffic is aligned to their ICP / targets or not.
  2. If you are working on a “blue ocean” type idea, then consider if a product-led-engine is better suited for your business or sales-led-engine is better. In this case, being a broad horizontal solution that can potentially serve a large number of existing users, a free-trial based PLG model seems best suited.
  3. Pick a geography that is usually an early adopter to new, disruptive technologies. A late adopter geography may have an early adopter customer but it’s a low probability option. Goto the pond where the big fish are playing.
  4. Find a key influencer in the business domain who can certify to the innovation / disruption of the idea / solution and hail it as the next “sliced bread”. In this case, some of the top SEO / Analytics influencers perhaps should be targeted.
  5. Talk to your initial adopters and figure out what product extensions will help them use the initial insights your technology / solution provides in their day to day business workflows. Build product extensions that speak to this. It could even be an integration to an existing dominant product / solution. In this case, Google Analytics could be a useful integration; Heat-map technology could be another.

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